I have trouble mustering the anger at marketing pundits that Dave Rogers so often can. Not only would it be incredibly awkward, as I work at an advertising agency, but I just don't think marketing is the problem. I'm not sure what exactly the problem is, but I think marketing is just a symptom. And punditry about marketing is further a symptom of a symptom. Marketing pundits are no more marketers than political pundits are politicians.

That said, when I read Seth Godin saying Marketing, at its core, is about teaching somebody something that they didn't know, I can't help but get a bit upset. He's either blatantly lying or he has no idea what he's talking about. Let's just call it malcomptence.

Marketing, at its core, is about selling something. That it occasionally teaches in the process is a nice unintended consequence, but how anyone could really believe education is the core of marketing long enough to type the sentence is beyond me. Back when he was actually a marketer, Seth Godin wrote Marketing is a contest for people's attention. That at least has some relation to reality. Education also involves getting people's attention. But so does electroshock therapy. No one makes a living saying nonsense like "Marketing, at it's core, is electroshock therapy."