"Hardin assumed that peasant farmers are unable to change their behavior in the face of certain disaster. But in the real world, small farmers, fishers, and others have created their own institutions and rules for preserving resources and ensuring that the commons community survived through good years and bad."
"Eat food. Not too much. Mostly plants."
Why does Uncle Sam offer me cheap insurance?
1. You've Been Psychologically Conditioned To Want a Diamond
Marketers won't change their approaches because we ask them to, or because we chatted with them about it and we all think it's a good idea. They will only change when we change.