Though I said I wouldn't, I made a simple tool to mark trademarked words on a website, based on querying the USPTO, but it turns out to be not at all a useful measurement of corporate influence on a website for two reasons. First, it's incredibly slow. Don't bother running it on any site with more than a couple dozen words, because it will time out. The speed could be improved by saving the USPTO query results locally, but I'm not going to bother with that because of the second problem: nearly every word in the English language has been trademarked. Scary but true.


Dave Rogers has been writing about marketing within the frame of "Social Hygiene" here and here. At the end of the latter he wrote:

If we're going to have any hope of preserving some space for purely social interactions, where someone isn't manipulating us for the purpose of seeking a competitive advantage, we're probably going to have to make one. But I wonder if it isn't already too late?

One of the ways I reduce comment spam is to band certain words from being posted in comments. I was at first hesitant to do this, because someone might have a legitimate reason to mention propecia, for example. But then I realized that I don't want to hear other people's thoughts on propecia even if they aren't spam. So you can't comment on propecia here, depsite my ability to use the word three times in a single paragraph.

After reading Dave's post, I wondered if this technique couldn't be expanded to ban commerce from a social space. Here's how I would do it if I didn't already have far too many projects started:

Run all conversation through a filter. Submit each word in the text to the USPTO trademark search with a URL like this one for propecia. If any results are found, replace the word with [commercial product], and maybe give each user an anti-karma value like "pawn of the man" with a point for each time they use a trademarked word. So because I've used the word propecia five times now, my name would say: Scott Reynen [Pawn of the man level 5] or something like that. And then you could kick me out if my POTM level got too high over a given period of time.

I'm sure this plan could use improvement, but I think it's entire feasible to ban all trademarked terms from a social space, and I think it would be an interesting experiment, if nothing else.